Platforms pivot. Campaigns flame out. Content gets scheduled, buried, and forgotten before the week is over. Social media is built to disappear, but that doesn’t mean it’s not worth talking about while it’s happening.
That’s what Ephemeral is for.
Each edition will be:
Timely: covering what’s happening right now in the feed
Experienced: filtered through 15+ years of being too online, professionally
Sharp: takes, not predictions. Reactions, not rewinds.
Short(ish): because your time, like attention spans, is limited
So what will you find here?
• Brand posts that go viral (on purpose or otherwise)
• Platform shifts that actually matter
• The real energy behind “Should we post this?”
• A mix of strategic takeaways and just vibes
• And maybe a few drafts I’d never let a client approve, but you’ll see them anyway
This isn’t a trend forecast.
It’s not another “how to win on TikTok” thread.
And it’s definitely not sanitized corporate commentary.
This is real-time social media thinking. From someone who’s been here long enough to know when it’s worth saying something, and when to just screenshot it for later.
If that sounds like your kind of scroll, welcome in.
Your feed moves fast.
Ephemeral catches what’s worth pausing for.
— Vincent