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zero-click

social media

+3

The Post IS The Destination

May 29, 2026

•

4 min read

The Post IS The Destination

People want answers, entertainment, and insight where they already are

Vincent Orleck
Vincent Orleck

wikipedia

+7

Four Platforms to Focus On If You Want AI to Possibly Mention Your Brand [part 2]

Jun 11, 2025

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10 min read

Four Platforms to Focus On If You Want AI to Possibly Mention Your Brand [part 2]

Wikipedia, Reddit, YouTube and Quora are the new SEO powerhouses for AI answers.

Vincent Orleck
Vincent Orleck

wikipedia

+7

Want AI to Mention Your Brand? Here's Where to Show Up and How to Do It [part 1]

Jun 10, 2025

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14 min read

Want AI to Mention Your Brand? Here's Where to Show Up and How to Do It [part 1]

Four platforms are the new SEO powerhouses for AI answers.

Vincent Orleck
Vincent Orleck

social media

+3

Are You Still Making Your Audience Click? Yikes.

Jun 5, 2025

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4 min read

Are You Still Making Your Audience Click? Yikes.

Stop torturing your audience with clicks. They’re already on to the next thing.

Vincent Orleck
Vincent Orleck

snapchat

+5

A Decade of Social Media Rewiring

Jun 5, 2025

•

6 min read

A Decade of Social Media Rewiring

TikTok's FYP, vertical video, and zero-click are the content chaos no one predicted.

Vincent Orleck
Vincent Orleck

Ephemeral

Explaining the marketing moment before the moment’s gone.

© 2026 Ephemeral.
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