social media

Pepsi

Jul 7, 2026

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4 min read

Pepsi's Permission Problem

What can happen when a "publish-more" strategy outpaces editorial judgment?

Vincent Orleck

world cup

Jul 5, 2026

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3 min read

You Can Translate Your Logo. You Can’t Translate Your Reputation.

Mexico’s viral “Operativo No Inglés” campaign became an unexpected test of brand authenticity.

Vincent Orleck

social media

May 29, 2026

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4 min read

The Post IS The Destination

People want answers, entertainment, and insight where they already are

Vincent Orleck

disney

Dec 11, 2025

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5 min read

The Magic Kingdom’s New Algorithm: How Disney’s AI Bet Will Shape What We See Online

What does the Disney–OpenAI deal (potentially) mean for social media?

Vincent Orleck

social media

DYI To ROI: Has The Internet's Vision Board Become A Money Printer?

Aug 19, 2025

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5 min read

DYI To ROI: Has The Internet's Vision Board Become A Money Printer?

Not bad for a digital cork-board.

Vincent Orleck

meme culture

Aug 8, 2025

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3 min read

Silly Rabbit: AI Tricks are for Kids

From Chocolate Rain to Baby Cha Cha , humans weirded us out first.

Vincent Orleck

crisis communications

Another’s Arms: Astronomer, Coldplay, and Crisis Comms

Jul 28, 2025

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4 min read

Another’s Arms: Astronomer, Coldplay, and Crisis Comms

Is all virality good virality?

Vincent Orleck

open ai

Jul 9, 2025

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4 min read

Textual Tension

*BitChat has entered the chat.

Vincent Orleck

capcut

+10

Terms of Service or Surrender? The TOS Breakdown Every Creator Needs (But Most Will Ignore)

Jun 20, 2025

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3 min read

Terms of Service or Surrender? The TOS Breakdown Every Creator Needs (But Most Will Ignore)

They mostly say you own your content. Their terms sometimes say otherwise.

Vincent Orleck

wikipedia

Jun 10, 2025

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14 min read

Want AI to Mention Your Brand? Here's Where to Show Up and How to Do It [part 1]

Four platforms are the new SEO powerhouses for AI answers.

Vincent Orleck

social media

Are You Still Making Your Audience Click? Yikes.

Jun 5, 2025

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4 min read

Are You Still Making Your Audience Click? Yikes.

Stop torturing your audience with clicks. They’re already on to the next thing.

Vincent Orleck

snapchat

Jun 5, 2025

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6 min read

A Decade of Social Media Rewiring

TikTok's FYP, vertical video, and zero-click are the content chaos no one predicted.

Vincent Orleck

influencer marketing

Jun 3, 2025

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4 min read

The New Frontier of Influencer Marketing: Unexpected Insights from Typeform’s “Get Real” Report

Trust is the "new" currency.

Vincent Orleck

social media

Jun 2, 2025

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1 min read

Welcome to Ephemeral

This won't last, but you already knew that.

Vincent Orleck